SurveyMonkey standards

Surveys are an excellent way to get feedback from both internal and external audiences. It’s important to follow a few guidelines to get the best results possible.

Before you log in

It’s important to plan and finalize the messaging and questions for the survey before putting it together.

  • What is the overall subject of this survey?
  • What is the main topic you are trying to learn more about?
  • Ensure there is a central topic to keep the questions pinpointed in the same direction.

Craft an intro paragraph that lays out

  • The goal of the survey
  • How long it will take to complete
  • What you’re going to do with the information they fill out

Type out your questions in a Word document and decide what type it should be. More people will answer a multiple choice questions, but often deeper inferences can be made from open questions with textbox answers.

Keep your questions short and concise so they are easy to read. Most people also don’t have the patience to fill out a very long detailed survey, so keep it below 12 questions if you are looking for a high turnout rate. Open ended questions will usually get a much lower response rate than multiple choice, which is another thing to consider.

Do not require users to fill in their age, gender or economic information. You can ask that information, just ensure users can skip these questions.


Now it’s time to login

Get the username and password from

When you first log in, click the Create Survey button. You can either copy an existing survey template, use a premade or start from scratch.

Regardless of what you choose here, fill out the Survey name and select a category. If you check the My questions are already written box, you will be able to import your questions from the Word document directly into Survey Monkey.


Keeping with WSDOT standards

All WSDOT surveys should use the same color scheme to visually show it is legitimately from this agency. Surveys that do not follow the WSDOT color schemes may come across as SPAM email and lowers the likelihood users will finish the survey.

Screenshot of the custom survey template.

Click the themes button on the left-hand side (looks like a paintbrush) to open up the Themes window panel. Click the tab labeled CUSTOM and select WSDOT Standard. It should use our green and white color scheme with a white WSDOT logo in the top left.

You will need to add this white WSDOT logo (green background is for display only, white logos have a transparent background, so please left-click on the logo below to open the white logo and save to use:)

WSDOT logo preview of white text with green background for visibility

Adding the questions – what you can do


When it comes to putting these questions online, you can import your questions and answers from a Word document, and then change the question type through the menus. Survey Monkey can guide you through the process.



Screenshot of the builder selection for images.

Add images by clicking on the Builder option and select image. You can then upload the images you want to share. 

For more information on how to put the survey together, please visit the Survey Monkey official help area at