Target Zero Priorities


2013 Target Zero Update

Target Zero Priorities

"It’s great that Washington has gone ‘all-in’ in a collaborative, comprehensive effort to save lives and make our highways safer," said WTSC Commissioner Swanger "The 2013 Target Zero update and its vision represents the best efforts of the WTSC and partners to reach our noble and obtainable goal of zero traffic deaths and serious injuries by the year 2030."

The 2013 update of Target Zero is the fourth update of the plan since its inception in 2000. Although this is a revision of an existing plan, we took a completely fresh look at the data and strategies. This created extra work, but has resulted in a plan that is effective and useful for a wide range of Washington’s citizens, government policy makers and traffic safety professionals.

We started by bringing together the data experts from the state agencies that hold the critical traffic safety data:

This group coordinated updating of the fatality and serious injury data and made recommendations – based on the latest data – on what factors were the biggest contributors to people dying and being seriously injured on our roadways. With this latest data in hand, all of the key players were brought together in a formal multi-organizational project structure to create the Target Zero Project Team and Steering Committee. Key players included representatives from the agencies that form the WTSC, Tribal organizations, regional planning organizations and private traffic safety organizations. There were:

To gather input from a broader stakeholder group, a Target Zero Partners’ meeting was held in March 2013.There, more than 150 additional people involved in traffic safety across the state provided feedback and input on strategies for addressing the priority areas. In August 2013, a draft of the plan went out for external review by Tribes, partners and stakeholders.


“We want all Washingtonians to join us on the Target Zero Team and continue our vision of saving lives,” said Darrin Grondel, Director of the Washington Traffic Commission. “We encourage everyone to familiarize themselves with the priorities and strategies of the plan to positively contribute to safety on our roadways.”