Target Zero Priorities


Target Zero - Washington State Strategic Highway Safety Plan 2013



Why a Goal of Zero?

Why Our Goal Is Zero

Our goal - of zero deaths and serious injuries in 2030 - is about the "one"...the individual. It's about the Washington State Trooper struck by a truck. It's about the child who went through the front window of a car because she wasn't buckled in. It's about the recent high school graduate who left the road and hit a tree. It's about our colleagues, friends and family. How many of them are we okay with being killed or seriously injured in a crash? The answer is obvious: zero. So our goal, for every citizen the state of Washington, is zero.

Target Zero is a high-level strategic plan which:

Bringing About Change

Target Zero's strategies focus on the Four "E's"

Education: Give drivers the information to make the best choices.

Enforcement: Use driver behavior data to help law-enforcement officers pinpoint locations with a high number of serious collisions.

Engineering: Use best practices to prevent or reduce the severity of collisions.

Emergency Medical Services: Provide high-quality and rapid emergency and medical response to injury collisions

Leadership/Policy: Not an "E", these are strategies that involve laws, agency rules or policy changes.