Our goal - of zero deaths and serious injuries in 2030 - is about the "one"...the individual. It's about the Washington State Trooper struck by a truck. It's about the child who went through the front window of a car because she wasn't buckled in. It's about the recent high school graduate who left the road and hit a tree. It's about our colleagues, friends and family. How many of them are we okay with being killed or seriously injured in a crash? The answer is obvious: zero. So our goal, for every citizen the state of Washington, is zero.
Target Zero's strategies focus on the Four "E's"
Education: Give drivers the information to make the best choices.
Enforcement: Use driver behavior data to help law-enforcement officers pinpoint locations with a high number of serious collisions.
Engineering: Use best practices to prevent or reduce the severity of collisions.
Emergency Medical Services: Provide high-quality and rapid emergency and medical response to injury collisions
Leadership/Policy: Not an "E", these are strategies that involve laws, agency rules or policy changes.