Billboards & Other Roadside Advertising

• Read the Washington State Law and Administrative Rules regarding Highway Advertising Control (pdf, 1.40mb)

Billboards
Billboards and other advertising signs are regulated by state and federal laws on most state highways. WSDOT issues advertising sign permits for locations on private property along regulated state highways within commercial or industrial areas. There is a one-time $300 non-refundable permit application fee per sign structure. These permits are valid for the year in which they are issued and must be renewed on an annual basis; there is no renewal fee.  

Motorist Information Signs
Motorist Information Signs (MIS) are placed along state highways to alert travelers about services available at upcoming interchanges or intersections. More Information

Advertising Agricultural Products Along State Highways
Permits are available to advertise agricultural products on private property along all state highways except Interstate highways. These directional signs may be installed during the period of time that the seasonal agricultural products are being sold. There is a $50 permit fee and the permits are valid for 5 years.

Advertising at Safety Rest Areas on State Highways
Businesses also have the option of purchasing advertising space on displays in 20 Safety Rest Areas around the state. This program provides displays for brochures and other advertising features. In rest areas, the only requirement is that your services be of interest to travelers. For more information about this program, contact Doug Pierce:

Doug Pierce
WSDOT
PO BOX 47328
Olympia, WA 98504
360-705-7812

Advertising on Washington State Ferries
Businesses may also purchase advertising space on 6 Washington State Ferry runs and at 4 terminals. This program provides displays for brochures and other advertising features. For more information about this program, contact WSDOT’s sales contractor:

Certified Folder Display
5808 S. 196th
Kent, WA 98032
1-800-799-7373
Website: http://www.certifiedfolder.com/distribution/washington.php
E-Mail - weldonv@certifiedfolder.com

Local Contacts:

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