Tacoma: A Downtown on the Go
 Dan Burden leads a walkability audit |
The City of Tacoma’s GTEC
transportation demand management
efforts are designed to promote
alternative commute modes within the following markets: UW Tacoma campus, clustered employers, residents in the St. Helen’s neighborhood and their public and private leadership.
Tacoma’s GTEC has really hit the ground running with a wide variety of activities including:
• Hosting a Downtown Transportation
Summit with public and private stakeholders.
Outcomes : Comprehensive work plan for the GTEC and Charter agreement with Pierce Transit to collaboratively accomplish tasks and achieve goals.
• Promoting Transportation Forum UWT, to determine the best approaches for reducing campus drive alone trips.
Outcomes : Include students and faculty in CTR outreach, create new materials for outreach in the fall, and designate a student Commuter Committee at UWT to promote alternate modes.
• Developing a brand for their GTEC, which gives a nod to being “green” and uses the GO! motif from the small merchant Go Local! marketing campaign.
• Inviting Dan Burden from Walkable Communities Inc. to lead walking audits of the St. Helen’s neighborhood and the UWT campus.
• Hosting a CEO breakfast workshop to introduce the GTEC, a Tacoma-Pierce County TRPP project, and transportation issues to public and private leaders in downtown Tacoma.
Future plans: • Creating a kickoff for the Downtown: On the Go! campaign, with billboards, bus signs, etc. – get media help from the Tacoma News Tribune newspaper
• Developing materials for fall marketing in the various areas of downtown and create and promote the residential campaign to walk, bike, bus to errands, work and leisure trips
• Promoting a two-week free Pierce Transit bus pass for downtown residents with map and routes
• Working closely with UWT on their fall campaign for promoting transit and reducing drive alone trips
For more information about Tacoma’s GTEC, contact:
Diane Wiatr 253-591-5380