|In 2009, the Legislature provided funding for a marketing program to improve customer service, transform the WSF brand, and rebuild ridership. This funding came as a result of a financing study conducted by the Legislature, which recommended a marketing program emphasizing off-peak ridership to help WSF attain projected ridership and associated revenues. This report to the Legislature’s Transportation Committees is the first step in the process of establishing a marketing program; it outlines a broad marketing strategy, specific actions, a timeline for implementation, and the allocation of resources necessary to achieve marketing goals.
Download the WSF Marketing Plan (pdf 1.7 MB).
Assistant Secretary David Moseley and WSF Director of Communications Marta Coursey presented WSF's marketing plan to the Washington State Transportation Commission. To learn more, view the presentation
WSDOT Ferries Marketing Program (pdf 1.16 mb)