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Marketing and Advertising

In 2009, the Legislature provided funding for a marketing program to improve customer service, transform the WSF brand, and rebuild ridership. This funding came as a result of a financing study conducted by the Legislature, which recommended a marketing program emphasizing off-peak ridership to help WSF attain projected ridership and associated revenues. This report to the Legislature’s Transportation Committees is the first step in the process of establishing a marketing program; it outlines a broad marketing strategy, specific actions, a timeline for implementation, and the allocation of resources necessary to achieve marketing goals.

Download the WSF Marketing Plan (pdf 1.7 MB).



Recent Presentations


Assistant Secretary David Moseley and WSF Director of Communications Marta Coursey presented WSF's marketing plan to the Washington State Transportation Commission. To learn more, view the presentation

WSDOT Ferries Marketing Program (pdf 1.16 mb)

Marketing Plan Cover


Advertising at WSF

If you are interested in advertising at WSF, please contact the following resources.

Certified Folder Display Service, Inc. offers distribution of brochures and magazines combined with opportunities for digital media (LCD screens) onboard all of WSF's vessels and at six WSF terminals. Contact Certified Folder Display’s Northwest Regional office at 206-870-2470.  Certified Folder brochure rack
Trans4Media procures and oversees advertising from local and national companies using posters, wraps, banners, digital media and exhibits onboard vessels and at terminals. Contact Trans4Media in Seattle at 206-283-4440 or info@ferrymedia.com.  Trans4Media advertising