Web statistics provide a look at how often your site is being visited, and what people are doing while at the site. You can use these statistics to make decisions about your site and pages - rearranging, reworking, deleting content and links to better serve your visitors.
Google Analytics replaced Omniture January 14, 2011
As of January 14, 2011, Omniture is no longer be available. Instead, you have Google Analytics as your website analytics tool for both the internal and external websites.
Login to Google Analytics
If you don't have the Google Analytics username and password, email WebHelp.
- Go to http://www.google.com/analytics/
- Select the Access Analytics button and login
Once you login, the next screen you see is our analytics home page.
Choose external or internal site
You can choose between our external and internal sites or select a specific report. Use the drop-down menu next to View Reports on the Google Analytics toolbar to view your options:
- www.wsdot.wa.gov: WSDOT Production (external)
- wwwi.wsdot.wa.gov: WSDOT Intranet Production (internal)
How do I find my page or website?
On the left navigation bar, click Content, then Content Drilldown. This uses the channel folder structure to “drill down” to the specific page you want. For example, you want to find pageviews for:
http://www.wsdot.wa.gov/Publications/HighwayMap/view.htm
At the bottom of the page, locate Filter Page: containing and enter publications in the empty box. Click Go.
The next page will have /publications/ among the selections. Double-click on /publications/ to drill down to /highwaymap/.
Double-click on /highwaymap/ to drill down to /view.htm. Statistics for the page are displayed in the columns to the right of /view.htm.
By default these pages only shows 10 rows of results. Click on the Show Rows drop-down at the bottom of the page to show more rows.
You can define a specific time period by selecting the drop-down arrow next to the date displayed at the upper right of the page.
Other stats you will see
Pageviews: A pageview is defined as a view of a page on your site that is being tracked by the Analytics tracking code. If a visitor hits reload after reaching the page, this will be counted as an additional pageview. If a user navigates to a different page and then returns to the original page, a second pageview will be recorded as well.
Unique Pageviews: A unique pageview aggregates pageviews that are generated by the same user during the same session. A unique pageview represents the number of sessions during which that page was viewed one or more times.
Bounce Rate: Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
% Exit: The percentage of site exits that occurred from this set of pages or page.
Training
Select Help from the toolbar at the top right. Find answers to questions, articles on understanding key reports and learn how to navigate around the interface.
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