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Web Standards at a Glance

Standards are set to maintain a consistent look and feel throughout the WSDOT Web site.

If you find that you have a business need that can't be met within these parameters, please contact Jeremy Bertrand.

Top Ten Do's and Don'ts


  1. Do use the templates.

  2. Do create PDFs that are optimized and accessible for the web. Fill in the document properties for title and author. Use key words in the content, title and file name to improve searchability.

  3. Do add alternative text to images.

  4. Do write using AP Style, reference the WSDOT Style Guide and make your pages rich with key words.

  5. Do use headings and chunk the information to help site visitors scan pages.

  6. Do use the standard WSDOT web colors on a white page background. The colors are within the WSDOT stylesheets so you will not have to set any colors yourself.

  7. Do use short, descriptive file names  - no spaces or special characters.

  8. Do use photos and graphics that support your message. Optimize and size them appropriately for the web. Limit three per page.

  9. Do include the file type and size after links to PDF files or other document files (for example, pdf 80 kb).

  10. Do maintain your pages at least once every three months:
    • check for broken links
    • remove unlinked files


  1. Don't use non-standard fonts by altering the HTML code or by inserting inline styles.

  2. Don't use font tags.

  3. Don't use frames, ever.

  4. Don't use clip art, stock photos, or animated graphics.

  5. Don't upload video files to the CMS server. Contact WSDOT Web Help to do this.

  6. Don't alter the masthead (WSDOT logo and banner).

  7. Don't use the words "click here" as a link - instead, use descriptive link language.

  8. Don't use "under construction" or "coming soon" on any page. Wait for the page to be completed and then link to it.

  9. Don't open linked pages in a new window. Use the default "target" setting which will open in the same window.

  10. Don't upload any files larger than 5 megabytes to the CMS server. Contact Web Help for assistance reducing file sizes.